RESTORING THE LEGACY OF MANHOOD
DEVELOPING MEN AFTER GOD’S OWN HEART
At What is Man we build a legacy of men after the Creator’s own heart.
OUR REASON FOR EXISTENCE
SHAPING MEN AFTER THE CREATOR’S HEART

At What is Man, we are committed to developing men who embody the Creator’s heart. Through coaching, mentoring, empowering, and guiding, we help men uphold dignity, integrity, and purpose. Our programs include:
Monthly Early Morning Meetings: A space for connection, growth, and inspiration.
Quarterly Weekend Retreats: Deep-dive experiences to strengthen brotherhood and purpose.
Annual Celebration Conference: A powerful gathering to honor progress and vision.
Our Core Values
Love: We care, support, and nurture brotherhood, fostering respect and unity.
Transparency: We encourage trustworthy, honest, and fair openness in all we do.
Diligence: We pursue excellence, responsibility, and stewardship with unwavering effort
Our Vision
Our objective is to build a global organization that develops men after the Creator’s own heart—men known for their love for humanity, vigilance in life, and integrity in all dealings. Driven by diligence, these “Men of What is Man” will pursue excellence, responsibility, and stewardship, with transparency as their hallmark. In 25 years, What is Man aims to restore and maintain the legacy of manhood across the globe.
Our Footprint
What is Man welcomes men from all walks of life, regardless of race, age, or social class. We’ve reached men in townships like Alexandra, Tembisa, Soshanguve, Katlehong, Vosloorus, and Cosmo City, as well as upmarket suburbs such as Rivonia, Sandton, Randburg, Edenvale, Roodepoort, Mulberton, and Krugersdorp. We also conduct monthly outreaches to juvenile and rehab centers in Gauteng. Our vision is to expand into provincial, national, and international platforms, transforming lives worldwide.
Our Programmes
What is Man’s events tackle social ills and provide direction in a morally challenged society. We address the lack of constructive platforms for men to confront their challenges, combat stigmas, and find solutions. Through mentorship and coaching, we offer sustainable, practical, and lasting solutions to restore the legacy of manhood. Our programs empower men to rise above challenges and lead with purpose.

The theme for wim conference 2025 is – sustainability
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